{"id":1349,"date":"2025-12-30T18:33:10","date_gmt":"2025-12-30T18:33:10","guid":{"rendered":"https:\/\/smartplusart.com\/privacy-policy\/"},"modified":"2026-01-29T18:50:05","modified_gmt":"2026-01-29T18:50:05","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/smartplusart.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_851091890\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-138442778\">\n\n\t<div id=\"col-189386793\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2><strong>Privacy Policy<\/strong><\/h2>\n\t<div id=\"gap-444179641\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-444179641 {\n  padding-top: 30px;\n}\n@media (min-width:550px) {\n  #gap-444179641 {\n    padding-top: 35px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1687175890\">\n\n\t<div id=\"col-314055263\" class=\"col medium-12 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-1090222229\">\n\n\t<div id=\"col-1709557208\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(229, 228, 226);border-radius:20px;border-width:1px 1px 1px 1px;\">\n\t<\/div>\n\t\t\t\n<p data-start=\"247\" data-end=\"293\"><strong>PRIVACY POLICY (PROCESSING OF PERSONAL DATA)<\/strong><\/p>\n<p data-start=\"295\" data-end=\"323\">Last updated: January 10, 2026<\/p>\n<ol data-start=\"325\" data-end=\"6121\">\n<li data-start=\"325\" data-end=\"693\">\n<p data-start=\"328\" data-end=\"693\"><strong>Data Controller and Contact<\/strong><br \/>\nIn these privacy terms, we explain how SmartPlusArt (hereinafter &#8220;we&#8221;) processes personal data on the smartplusart.com website and when making a purchase in the e-shop.<br \/>\nData Controller: Turundusjuhid O\u00dc (registration code 12664260)<br \/>\nAddress: Tallinn, Estonia<br \/>\nEmail: info@smartplusart.com<\/p>\n<\/li>\n<li data-start=\"695\" data-end=\"1493\">\n<p data-start=\"698\" data-end=\"1493\"><strong>What personal data we collect<\/strong><br \/>\nWe may process the following data:<br \/>\n2.1. Account and contact details: name, email, phone, user account data (if you create an account).<br \/>\n2.2. Order data: delivery address, billing information, shopping cart contents, order history, customer communication.<br \/>\n2.3. Payment data: payment method, payment status, and transaction reference number. We generally do not store credit card data; card processing takes place in the payment service provider&#8217;s systems.<br \/>\n2.4. Customer support and communication: content of emails and inquiries, call logs (if used), feedback.<br \/>\n2.5. Marketing and analytics: newsletter subscription information and consents, campaign performance, web behavior data (e.g., page views, clicks).<br \/>\n2.6. Technical data: IP address, browser type and language, device identifiers, cookies and similar technologies, logs.       <\/p>\n<\/li>\n<li data-start=\"1495\" data-end=\"2322\">\n<p data-start=\"1498\" data-end=\"2322\"><strong>Purposes and legal basis for processing personal data<\/strong><br \/>\nWe process data only when there is a legal basis for it:<br \/>\n3.1. Performance of a contract (GDPR Art 6(1)(b))<br \/>\n\u2013 order acceptance, fulfillment, delivery arrangement, customer account management;<br \/>\n\u2013 providing customer support for order-related questions.<br \/>\n3.2. Legal obligation (GDPR Art 6(1)(c))<br \/>\n\u2013 accounting and tax requirements, invoices, obligations related to dispute resolution.<br \/>\n3.3. Legitimate interest (GDPR Art 6(1)(f))<br \/>\n\u2013 website security, fraud prevention, service quality improvement;<br \/>\n\u2013 limited customer communication (e.g., post-order service questions), if reasonably expected.<br \/>\n3.4. Consent (GDPR Art 6(1)(a))<br \/>\n\u2013 newsletter and direct marketing by email (if you have given consent for this);<br \/>\n\u2013 non-essential cookies (analytics, advertising) according to cookie settings.    <\/p>\n<\/li>\n<li data-start=\"2324\" data-end=\"2887\">\n<p data-start=\"2327\" data-end=\"2887\"><strong>Cookies and similar technologies<\/strong><br \/>\nWe use cookies for the functioning of the website and (with your consent) for analytics and marketing purposes.<br \/>\n4.1. Essential cookies: e-shop cart, session management, security.<br \/>\n4.2. Preferences: remembering language and choices (if applicable).<br \/>\n4.3. Analytics: e.g., Google Analytics (GA4) or similar, to understand traffic and improve service.<br \/>\n4.4. Marketing: e.g., Meta (Facebook\/Instagram) Pixel, Google Ads, etc., to measure campaigns and display more relevant ads.<br \/>\nYou can manage cookie preferences via the cookie banner and in your browser settings.    <\/p>\n<\/li>\n<li data-start=\"2889\" data-end=\"3556\">\n<p data-start=\"2892\" data-end=\"3556\"><strong>Data recipients and authorized processors<\/strong><br \/>\nWe share personal data only to the extent necessary with the following service providers:<br \/>\n\u2013 payment service providers (e.g., Montonio, bank link, card payments) for processing payments;<br \/>\n\u2013 delivery and logistics partners (courier\/parcel) for order delivery;<br \/>\n\u2013 IT and hosting services (web hosting, cloud services), e-shop maintenance and security;<br \/>\n\u2013 email and marketing automation services (e.g., Klaviyo\/Smaily\/Mailchimp), if used;<br \/>\n\u2013 analytics and advertising platforms (e.g., Google, Meta), if you have given consent.<br \/>\nWith all authorized processors, we conclude data processing agreements or use their standard terms that comply with data protection requirements.<\/p>\n<\/li>\n<li data-start=\"3558\" data-end=\"3860\">\n<p data-start=\"3561\" data-end=\"3860\"><strong>Data transfer outside the European Economic Area<\/strong><br \/>\nIf we use service providers whose servers are located outside the EEA (e.g., USA), data transfer may occur. In such cases, we use safeguards such as the European Commission&#8217;s Standard Contractual Clauses (SCC) and\/or other appropriate mechanisms. <\/p>\n<\/li>\n<li data-start=\"3862\" data-end=\"4248\">\n<p data-start=\"3865\" data-end=\"4248\"><strong>Retention periods<\/strong><br \/>\nWe retain data only for as long as necessary:<br \/>\n\u2013 order and contract-related data: generally until claims expire;<br \/>\n\u2013 accounting data and invoices: according to the statutory period (usually 7 years);<br \/>\n\u2013 marketing consents: until consent is withdrawn or until consent is valid;<br \/>\n\u2013 cookies: according to the cookie type and browser settings.<\/p>\n<\/li>\n<li data-start=\"4250\" data-end=\"4525\">\n<p data-start=\"4253\" data-end=\"4525\"><strong>Security of personal data<\/strong><br \/>\nWe implement reasonable technical and organizational measures to protect data from unauthorized access, alteration, and destruction (e.g., access restrictions, encrypted connection TLS\/HTTPS, backups). However, complete internet security cannot be guaranteed. <\/p>\n<\/li>\n<li data-start=\"4527\" data-end=\"5118\">\n<p data-start=\"4530\" data-end=\"5118\"><strong>Your rights<\/strong><br \/>\nYou have the right to:<br \/>\n\u2013 receive information about data processing and request access to your data;<br \/>\n\u2013 request correction of inaccurate data;<br \/>\n\u2013 request erasure of data (if there is no legal basis for retention);<br \/>\n\u2013 restrict data processing;<br \/>\n\u2013 object to processing (especially on the basis of legitimate interest);<br \/>\n\u2013 withdraw consent (e.g., for newsletters) at any time, without affecting the lawfulness of processing prior to withdrawal;<br \/>\n\u2013 request data portability (if applicable).<br \/>\nIf you wish, please write to: [data protection email]. We will respond within a reasonable time and no later than the statutory deadline. <\/p>\n<\/li>\n<li data-start=\"5120\" data-end=\"5338\">\n<p data-start=\"5124\" data-end=\"5338\"><strong>Direct marketing and newsletter<\/strong><br \/>\nIf you subscribe to the newsletter, we will use your email to send marketing messages only with your consent. You can unsubscribe from the newsletter via the unsubscribe link in each email or by writing to us. <\/p>\n<\/li>\n<li data-start=\"5340\" data-end=\"5559\">\n<p data-start=\"5344\" data-end=\"5559\"><strong>Children&#8217;s data<\/strong><br \/>\nOur service is not directed at individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us.  <\/p>\n<\/li>\n<li data-start=\"5561\" data-end=\"5760\">\n<p data-start=\"5565\" data-end=\"5760\"><strong>Third-party links<\/strong><br \/>\nThe website may contain links to third-party sites. We are not responsible for their privacy policies. We recommend reviewing the terms of each service provider separately.  <\/p>\n<\/li>\n<li data-start=\"5762\" data-end=\"6006\">\n<p data-start=\"5766\" data-end=\"6006\"><strong>Changes to the Privacy Policy<\/strong><br \/>\nWe may update the privacy policy from time to time. The current version is always published on smartplusart.com. We will notify you of significant changes in a reasonable manner (e.g., on the website or by email, if appropriate).  <\/p>\n<\/li>\n<li data-start=\"6008\" data-end=\"6121\">\n<p data-start=\"6012\" data-end=\"6121\"><strong>Complaints<\/strong><br \/>\nIf you believe your rights have been violated, you may file a complaint with the Data Protection Inspectorate (AKI) in Estonia.<\/p>\n<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1709557208 > .col-inner {\n  padding: 7% 7% 2% 7%;\n}\n@media (min-width:550px) {\n  #col-1709557208 > .col-inner {\n    padding: 6% 6% 2% 6%;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-314055263 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:850px) {\n  #col-314055263 > .col-inner {\n    padding: 0px 5% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-897600271\" class=\"col medium-12 small-12 large-3\"  >\n\t\t<div class=\"is-sticky-column\"><div class=\"is-sticky-column__inner\">\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse\"  id=\"row-525468629\">\n\n\n\t<div id=\"col-1849783388\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"ux-menu stack stack-col justify-start\">\n\t\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"https:\/\/smartplusart.com\/terms-conditions\/\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tTerms of Sale\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1849783388 > .col-inner {\n  margin: 0px 0px 10px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1002700276\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"ux-menu stack stack-col justify-start\">\n\t\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"https:\/\/smartplusart.com\/privacy-policy\/\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tPrivacy Policy\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1002700276 > .col-inner {\n  margin: 0px 0px 10px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-525468629 > .col > .col-inner {\n  padding: 10px 20px 7px 20px;\n  background-color: rgb(248, 247, 245);\n  border-radius: 15px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-189386793 > .col-inner {\n  margin: 0px 0px -50px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_851091890 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1349","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/pages\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":2,"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/pages\/1349\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/pages\/1349\/revisions\/1351"}],"wp:attachment":[{"href":"https:\/\/smartplusart.com\/en\/wp-json\/wp\/v2\/media?parent=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}